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To answer question number two above - the type of lure to be made - a jerkbait

Features and Benefits Ugly Tech Construction features graphite and fiberglass material for strength and sensitivity Shrink tube handle provides a firm grip PVD-coated Ugly Tuff 1-piece stainless steel guides with smooth hard coating help reduce line fray Ugly Stik Clear Tip design Ergonomic reel seat with exposed blank delivers a better hand feel Specifications Construction: Graphite, fiberglass Product Type: Fishing Rod Style: Casting Rods Activity: Fishing Suitable Water Type: Fresh + Saltwater Manufacturer warranty - general: 10 years limited What's in the Box Ugly Stik GX2 Casting Rod

First, you need a ball or egg sinker

This can be an issue when you are checking over your shoulder in traffic